GU Apparel is a lifestyle brand reppin 671 and 808. Our name has dual meaning.
We have island roots with big city style. We strongly believe in being true to who your are, and being proud of it. It doesn't matter if you're from Guam, Hawaii, or anywhere else in the world. Anyone can rep our gear, because while we are proud of our culture, we stand for more than that.
We want to encourage people to GET UP (GU ;)) and celebrate not only their similarities and things that bond them together such as culture, but also celebrate their differences and uniqueness. Even more, we want to encourage people to take charge of their lives, and spread positive vibes. Let us all GET UP and direct our own destinies. Our lives are not infinite, and we only have so much opportunity to achieve our greatest dreams. However, no matter how far we go, and how much we achieve, we should always remember, things change, but roots remain.